Privacy Policy
At Rustic Base, accessible via rusticbase.com, we are committed to safeguarding the privacy and personal data of our users. Protecting your personal information is a fundamental aspect of our operations, and we maintain comprehensive safeguards in line with applicable data protection legislation, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website and services.
1. Introduction
Rustic Base values your trust, and we are dedicated to handling your personal information responsibly, transparently, and in compliance with data protection laws. This Privacy Policy details the types of personal data we collect, the purposes for processing them, and your legal rights with respect to your personal information.
2. Scope and Data Controller Role
This Privacy Policy applies to all users who interact with our website, rusticbase.com, and any services, communications, or offerings provided through our platform. Rustic Base operates as the data controller for all personal data collected through our digital properties and determines the purposes and means of processing that data.
3. Categories of Data Processed
We may collect, use, store, and transfer different types of personal data about you, grouped as follows:
a. Usage Data
Includes information about how you use our website, such as IP address, browser type, operating system, referring URLs, pages visited, session durations, and other diagnostic data.
b. Account Data
Includes identifying details you provide when creating an account, such as full name, postal address, email address, and telephone number.
c. Profile Data
Includes information related to your user preferences, purchase history, behavior on our website, and product feedback.
d. Communication Data
Includes correspondence between you and Rustic Base, such as inquiries, support tickets, and interaction history.
e. Technical Data
Includes device information and technical configuration data such as device type, time zone settings, browser plug-in types and versions, and platform data.
f. Transaction Data
Includes details about products purchased, billing addresses, payment method information (excluding full financial instrument details), and order delivery details.
g. Preference Data
Includes marketing preferences, communication consents, product interests, and feedback provided for surveys or reviews.
4. Legal Bases for Processing
We process your personal data based on the following legal grounds:
– Consent: Where have you explicitly given permission (e.g., for marketing communications).
– Contract: To perform our obligations for services you request (e.g., fulfilling orders).
– Legal Obligation: Where we are legally required to collect or process data (e.g., for tax and regulatory compliance).
– Legitimate Interest: When processing is necessary for the functioning and improvement of the service, provided your data protection rights do not override our interests.
5. Your Rights
Under applicable laws such as the GDPR and CCPA, you have the following rights:
– Right of Access: Obtain confirmation of what personal data we process and access a copy.
– Right to Rectification: Correct or amend inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your data under certain legal conditions.
– Right to Restrict Processing: Limit our usage of your data in specific circumstances.
– Right to Data Portability: Request transmission of your personal data to you or another service provider.
– Right to Object: Object to certain types of processing based on legitimate interests or consent.
– Right to Non-Discrimination (CCPA): You will not be discriminated against for exercising your privacy rights.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
Rustic Base implements robust organizational, technical, and administrative safeguards to protect your personal data, including:
– End-to-end encryption during data transmission
– Role-based access control and data minimization
– Secure storage with regular data backups
– Employee privacy training and user access audits
While we implement stringent controls, no method of transmission over the Internet or method of storage is completely secure. You share information with us at your own risk.
7. International Data Transfers
If your data is transferred outside the European Economic Area or the United States, we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses or similar instruments recognized under applicable law. Transfer compliance depends on the recipient country’s data protection adequacy or contractual protections.
8. Data Retention
We retain personal data in accordance with its purpose and longevity requirements:
– Usage and Technical Data: retained for up to 12 months
– Account and Profile Data: retained until your account is deleted, and for up to 6 years thereafter for legal compliance
– Transaction Data: retained for at least 7 years in line with tax and accounting standards
– Communication Data: retained for 3 years after last contact
– Preference Data: stored until updated or revoked by you
In all cases, data is securely deleted or fully anonymized when no longer required.
9. Cookie Policy
We use cookies and similar tracking mechanisms to enhance your experience on rusticbase.com. Cookies assist in authentication, remembering preferences, monitoring performance, and compiling analytics. We classify cookies as:
– Essential Cookies: Necessary for website functionality (e.g., login, shopping cart)
– Functional Cookies: Enable enhanced personalization (e.g., remembered settings)
– Performance Cookies: Measure site performance and service delivery
– Analytics Cookies: Collect data in aggregate form for traffic analysis (e.g., Google Analytics)
10. Cookie Management and Compliance
Upon your first visit to rusticbase.com, you will be presented with a clear cookie consent banner. You may accept, reject, or customize your preferences. You can also manage cookie settings through your browser controls or revisit our cookie consent tool at any time. We honor appropriate signals sent from browsers (like Do Not Track or Global Privacy Controls), as applicable.
California residents may opt out of the sale or sharing of their personal information via our “Do Not Sell or Share My Personal Information” link, as required by the CCPA.
11. Children’s Privacy Protection
Rustic Base does not knowingly collect or solicit personal data from children under the age of 13. If we become aware that such data has been inadvertently collected, it will be deleted promptly. If you believe that a child under 13 may have provided us with personal data, please contact us at [email protected].
12. Policy Updates and Notifications
We reserve the right to revise this Privacy Policy to reflect changes in legal, regulatory, or business practices. Any significant changes will be communicated via pop-up notifications on rusticbase.com or through your registered email address. Continued use of the website constitutes your informed acknowledgment.
13. Contact
If you have any questions regarding this Privacy Policy, the way your data is handled, or wish to exercise your rights, please contact us at:
Email: [email protected]
We are committed to privacy best practices and full compliance with GDPR, CCPA, and all relevant data protection frameworks. Please do not hesitate to reach out with any privacy-related concerns.